Magic Johnson Featured at Toyota Trade Show

Nov. 10 -- Earvin "Magic" Johnson, NBA legend and entrepreneur, was the featured keynote speaker at Toyota’s Opportunity Exchange at the Duke Energy Center in Downtown Cincinnati today.

Opportunity Exchange, one of the largest minority business events in the country, is designed to provide minority business enterprises with the opportunity to network and develop valuable contacts with Toyota’s direct suppliers. To date, the event has resulted in over $150 million worth of new contracts for minority-owned businesses.

The event has grown from 100 guests to over 1,900 participants annually in the last 20 years. It has helped generate new business for minority business enterprises but it also continues to help direct suppliers diversify their own supply base.

Johnson is the Chairman and Chief Executive Officer of Magic Johnson Enterprises, which through strategic investments, partnerships and endorsements provides products and services that particularly focus on ethnically diverse urban communities. He is universally known for his 13 year career with the Los Angeles Lakers; culminating in his induction into the Naismith Memorial Basketball Hall of Fame.

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